Jessica and JR have spent years studying why intelligent, motivated people repeatedly fail to achieve their goals—and more importantly, what actually works to fix it.

After running separate programs for years, they discovered their approaches solved different pieces of the same puzzle.

Jessica specializes in helping people get their biggest dreams out of their heads and onto paper. Her journal-based system walks you through writing out your life vision, then breaking it down into daily goals you can actually act on. She created this approach because most people have amazing ideas floating around in their minds, but they never get clear enough to take action. Her prompts help you turn those foggy dreams into a concrete roadmap you can follow at your own pace.

JR focuses on accountability systems and habit formation, helping people build sustainable routines and stay consistent even when motivation fades. He believes in execution, not excuses, which led him to create a workbook that cuts straight to action. His approach combines personal accountability tools—like habit trackers and assessments—with community support, where members hold each other accountable for their goals.

Together, they realized the missing piece: Jessica's clients had clear visions but couldn't follow through. JR's clients built incredible habits but often toward misaligned goals.

Driven combines both—vision-first goal setting backed by bulletproof accountability systems.